Case Study
SAP: Data-Driven Sales Coaching

SAP is a global software corporation with more than 90,000 employees worldwide. The organization’s sales staff, dispersed across more than 130 countries, is responsible for securing sales opportunities, facilitating relationships with new and existing customers, and meeting their sales quota. In 2015, SAP’s leadership team set out to increase the already industry-leading quota attainment rates of its salespeople.

Surveys of salespeople showed that they did not receive as much sales c

About the Author

The ATD Case Study Team sources, writes, edits, and publishes proven talent development solutions. They can be contacted at

You must be an ATD Member to access the 10-Minute Case Studies content. Please Join ATD to access this content.