Kimberly-Clark Professional (KCP) develops products and solutions to help customers provide work environments that are healthier, safer and more productive. The company offers bathroom tissue, facial tissue, disposable hand towels, personal protective equipment, and more. More than 2,000 employees work globally to sell its products to businesses.

In 2015, as KCP sought new ways to gain a competitive advantage, its digital marketing and sales capability teams proposed a program to improve its sal