![KCP_cover.fw.png](https://d19d5sz0wkl0lu.cloudfront.net/dims4/default/04a9da3/2147483647/resize/x225%3E/quality/90/?url=https%3A%2F%2Fatd-brightspot.s3.amazonaws.com%2Fb9%2Ff2%2Fba4a291f4f79877635e5f488c451%2Fkcp-cover.fw.png)
Case Study
Kimberly-Clark Professional: Training Sales Professionals in Social Selling to Drive Business With Social Media
![KCP_cover.fw.png](https://d19d5sz0wkl0lu.cloudfront.net/dims4/default/cc5b266/2147483647/resize/150x%3E/quality/90/?url=https%3A%2F%2Fatd-brightspot.s3.amazonaws.com%2Fb9%2Ff2%2Fba4a291f4f79877635e5f488c451%2Fkcp-cover.fw.png)
In 2015, as KCP sought new ways to gain a competitive advantage, its digital marketing and sales capability teams proposed a program to improve its sal
About the Author
The ATD Case Study Team sources, writes, edits, and publishes proven talent development solutions. They can be contacted at casestudy@td.org