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Brief Case Study
Intuit: Using Videos to Define Values and Empower Every Employee to Lead

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As a global financial software company, Intuit’s products and platforms, including TurboTax, QuickBooks, Mint, and Turbo, are designed to empower consumers, the self-employed, and small businesses to improve their financial lives. However, delivering on the company’s mission for its 46 million customers starts with their employees—and building a culture where they can do their best work.

The company has taken strides to ensure that its values remain relevant through the decades.

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