From the Affordable Care Act to the evolution of pay for performance, the world of healthcare is no stranger to shake-ups and transitions. As a player in the health insurance industry for more than 70 years, Florida Blue is always looking for innovative, customer-focused healthcare solutions. Florida Blue aims to provide affordable plans, offer personal support, and build strong communities that promote health and wellness for all.

In 2010, Florida Blue served 4 million of its own healthcare memb