Case Study
Sonic Automotive: Launching a New Business Division With Training

Sonic Automotive Case study cover
Sonic Automotive is an auto retailer with more than 100 dealerships in 14 states, which provide everything from car sales and financing to collision repair and maintenance. The organization has traditionally focused on selling new cars.

That effort began to change over the last decade, though. With more than 45 million used cars sold each year in the United States (compared with 10 to 14 million new cars), senior leadership recognized that billions of dollars were exchanging hands in the pre-owne

About the Author

The ATD Case Study Team sources, writes, edits, and publishes proven talent development solutions. They can be contacted at

You must be an ATD Member to access the 10-Minute Case Studies content. Please Join ATD to access this content.