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Brief Case Study
Bayer: Chatbot Coaching for Learning Transfer

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“Learning initiatives are like smartphones. They can accomplish great things, but they don’t work for long without a charger.” That’s according to Marie Daniels and Emma Weber, who piloted an artificial intelligence–based chatbot to support learning transfer for a sales manager training program at Bayer, one of the world’s largest and most successful pharmaceutical companies.

Daniels, the commercial learning lead for Australia/New Zealand at Bayer, supports a b

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